MPC: 90s Infomercial

U.S. Customs and Border Protection (CBP) challenged Dulles Airport’s creative marketing team to come up with a funny campaign to promote their Mobile Passport Control (MPC) app . I pitched, produced, and created the overall creative concept inspired by 90s Infomercials.

The campaign exceeded CBP’s expectations and has been used as a national example that will be appearing at other airports to promote their MPC app. Analytics are being gathered using the QR codes and we’ll see how far this creative campaign reaches!