LEGO IAD
Brought to our attention via social media, we found out a local LEGO Master Builder built a custom replica of Dulles International Historic Terminal. Yes, without an instruction book or set.
It broke our internet.
Based on the strong reaction, the airport bought the model and asked what the Digital Marketing Team could do to generate content around it.
I produced and edited this podcast episode.
During the research and pre-production process, I realized Richard Paules had a story that would resonate with our aviation geek community. I immediately pictured how it could fit into this two minute video.
The LEGO IAD video has been MWAA’s most popular organic YouTube piece of content in 2024, and our most watched video from our Airport Authority industry newsletter.