Capital One Landing

Capital One worked with MWAA to open a new dining concept at DCA Airport. It’s unlike any other lounge. It has table service, places to tuck luggage out of the way of other passengers, tapas ordered via QR codes, and special delivery carts to bring the experience to passengers. Capital One asked to make a social-first video that showcased the unique experience and built awareness.

I devised both vertical and horizontal videos seeing which would gain more traction. Though WUSA used stills from the horizontal video for broadcast, the vertical version reigned supreme on Instagram and LinkedIn.